Building a website is now easier than ever and does not cost as much as you think. You don`t even have to know how to code or design. Unless you are a business owner who is not interested in growing your brand, then you definitely need to have a website.
Having a business website is one of the best ways of advertising. It isn`t about you just selling goods and services, it`s about providing value to potential customers the fast and efficient way possible.
With so many online services out there, there`s really no excuse not to have a website. Perhaps you are not still convinced having a website will help you grow your business?
Here are reasons why your business needs one:
1.Your customers expect it:
This is enough reason for you to have a website. Six out of ten consumers expect you to have a website or some sort of digital property and half of them would go straight to your website for product/service information before calling you. If you don`t have a business website, today`s savvy and impatient customers will look elsewhere.
2.It provides social proof:
You could rely on social media as your form of social proof. Social media is hardly the first place consumers search for what they need. If you have a website with people`s testimonials about your product/service, it is a great way for your potential customers to know that you`re real and not a scam
3.You control your narrative:
Since you cannot control what others say about you on social media, you can influence public perception about you by creating your own story via your website. A company`s blog will help you get your message across to your target faster than print ads or brochures. Also, social media icons linking to your social media and networking platforms will make it easier for your visitors to connect with you.
4.All your competitors have a company website:
Consumers typically start their buying journey with research and recommendations from peers and social network connections. Studies have shown that once a consumer has an Idea of what they need or want, they start searching and 72% of them go online to find your reviews and testimonials. So, if you are not staying competitive enough, you`re giving shoppers a reason to buy from your competitors
5.You are open 24/7:
Nobody wants to work at 3:00am, but some people love to shop or look for solutions then. Having a business website or e-commerce store means that you can sell your product or services anytime. No 9:00am to 5:00pm restrictions.
6.You`ll show up in Google search engine:
81% of your potential customers perform an online search before making a purchase. This means they go to Google and type in keywords like “Best ankara fabric store” or “handmade leather shoes in lagos”. If you do not have a website for your business at this point, your chances of showing up on search engine results are next to nothing. With your website, you can optimize for search engines thereby increasing the chances of appearing at the top of Google`s search result giving you more visibility with potential customers.
7.It can create a resource center for your staff:
In addition to helping your customers, your website can also benefit your employees. You can create a page (that is not visible anywhere on the site but to team members) with self-service videos, trainings, internship forms and materials to help your team learn everything they need to know on their own schedules.
8.Showcase your products or services:
Not only can you display your products or outline your services in detail with beautiful images and illustrations, you can also provide short video tutorials or downloadable PDF instructions to give customers no reason to go elsewhere and also making purchasing process smoother.
All these facts are enough reason for you to have a website because your ideal customers are internet savvy, impatient and need answers almost immediately. They need to find you when they search for you. They need an answer to their questions with less back and forth as possible. How will they get answers if they cannot even find you?
Do you need to setup a website help setting up a website or online store for your business? Contact us here at www.pheegoh.com to take your business where it ought to be.