Whoop! Whoop! Black Friday is here and like many other business owners, you must be thinking of some cool Black Friday ideas to help you reward your customers this season. While this is a good thing, Black Friday isn’t just about your customers; it also about you.
Smart small business owners use Black Friday to boost their business, increase engagements and get more customers. It is also an opportunity for more revenue and of course, profit.
In this article, we will show you how to implement 5 Black Friday ideas that can improve your business. Before we delve in, take a moment to see the digital marketing strategies we implemented for the Ikorodu drive-in cinema event a few weeks back.
What is Black Friday?
Black Friday is a western tradition and simply represents the day after Thanksgiving in the U.S. But more than this, it marks the beginning of the holiday shopping season.
During Black Friday, organizations offer huge discounts to shoppers plus amazing promo and freebies. If you’ve ever wanted to get trendy and high-value items at reduced prices, Black Friday is the best time for this.
This year’s Black Friday falls on November 27. However, many small and medium scale businesses in Nigeria have already started Black Friday discounts and promo since the beginning of the month. For instance, Jumia, Black Friday sales runs from November 6 – November, 29.
You can read more about the history of Black Friday here.
5 Advantages/Benefits of Black Friday for Small Businesses
- It is an opportunity for you to increase website traffic and sales.
- Black Friday allows you to acquire new customers for your business.
- It helps you engage with existing customers and build on already established relationships.
- During Black Friday, you can sell off excess product stock.
- It is a good time for incremental sales
By now, you must be looking to hop on the Black Friday trend. Here are 5 fun ideas that will guarantee increased revenue and visibility for your business.
5 Black Friday Ideas for Small Businesses in Nigeria
- Clearance Sales
- In-store Scavenger Hunt
- Exclusive sales offers for top customers
- Early Bird Giveaway
- Black Friday Event
Black Friday is a good time for you to get rid of all stock in your store via clearance sales. You can switch things up for your clearance sales by offering higher discounts to new customers. You can easily pull off clearance sales via your e-commerce website. Click here if you need a e-commerce website for your business.
In-store Scavenger Hunt
This a fun event that also helps you to bond with your customers. You can hold this as a physical or virtual event.
Basically, customers get the chance to search for high value items hidden in your store that are up for sale at heavily-discounted prices. Once they find the item, they can immediately checkout and purchase it.
Exclusive Offers for Top Customers
Rewarding loyal customers with exclusive product offers is a good way to celebrate Black Friday. You can send out special discount codes to these customers or create a free custom product for them.
Early Bird Giveaway
This is a way of creating a sense of urgency for your target market. Create a Black Friday window for your business and infuse an early bird giveaway to encourage customers to take advantage of your Black Friday window. Fear of missing out is one way to encourage customers to patronize your business.
Black Friday Event
If you feel up to it, you can organize a Black Friday event for your customers. Here, you can infuse in-store scavenger hunt, raffle draws and even partner with other organizations for giveaways.
Events can be pretty expensive so be sure you can take on this cost. If not, feel free to stick to the other ideas we’ve shared.
Do you have other Black Friday plans? Drop a comment here. Also, check out more Black Friday ideas on our IG page.