Improving your email marketing has become one of the important strategies to help small businesses. Good email marketing tips help you connect with prospects and generate leads for conversions. In fact, people who buy products marketed through email spend 138% more than those who do not receive email offers.

One of the ways you can effectively connect with clients and customers is through email marketing. In this article, we will share 4 trusted tips to help you optimize your business email marketing. 

What is Email Marketing?

It is easy to understand what email marketing is – simply put, email marketing is the act of utilizing emails for marketing on a digital scale. It involves sending out quality emails to prospects and existing customers for conversions and growth. 

Why is Email Marketing Important for Small Businesses in Nigeria? 

1. Email marketing helps you to optimize your communication channels by establishing one-on-one relationships with your target audience. 
2. It is an effective way to build up customer loyalty and brand trust.
3. Email marketing is an affordable marketing strategy as it is not expensive to implement. 
4. It allows you to target specific market segments. 

Now that we’ve looked at some basics of email marketing, here are a few tips to help you get the most out of email marketing as a small business owner in Nigeria. 

4 Effective Email Marketing Tips for Small Businesses in Nigeria

1. Use a Newsletter Service
2. Include Call-to-actions (CTAs)c
3. Encourage Your Audience to Share the Emails
4. Include Visually Appealing Images

Use a Newsletter Service

As a small business, you probably think you do not have enough resources to invest in an email marketing service. However, if you want to make the most out of email marketing for your business, you need to sign up with a newsletter service. 

Email marketing services like MailChimp and AWeber make it easy for you to create attractive and well-optimised emails for your target audience. They also provide different email templates you can choose from and make it easy for you to manage your email list effectively. 

Include a Call-To-Action

A call-to-action is the part of the email that prompts the readers to perform a specific action like purchase your product or sign up for an event. The last thing you want to do is to leave your readers blank; that is, without a clear idea of the action you want them to take after reading your email.

Your call to action should be obvious and definite; leaving no room for doubt about what the reader should do next. Instead of having too much of text, focus on going straight to the point and signing off with a compelling call-to-action.

Encourage your Audience to Share the Emails

Email marketing can be used to build a community for your product or service and this is why you need to encourage your audience to share your emails with their network. This is a good way to organically attract new prospects and grow your client-base as a small business in Nigeria.

Email marketing services like MailChimp allow you to embed social media sharing buttons in your newsletters. All you have to do is add the social widgets and include any appropriate links so that readers can simply click to share.

Include Visually Appealing Images

Sometimes, a good image is all you need to convince readers to buy into your product. For example, if you’re sending out an email to inform clients of new product stocks, you can include interesting images of the product in question to whet their appetites.

Be sure to use compelling images that prompt readers to click on your call to action. Avoid making use of generic images that do not support the core message in your email.

Final Words…

In this article, we’ve shown you how to improve email marketing. This would help your small business to get more engagements while growing your audience. As you do this, be sure to have a well-optimised website to improve your business online presence.