In this post, we will show you how to grow your Instagram followers and make them buy from you. It’s not enough to have many followers on your IG business page. You need to make sure they patronize your business so that you stay in business.
What is the Instagram Algorithm?
Before we go further, let’s talk about the Instagram algorithm. The Instagram algorithm can be a nightmare, especially for small business owners. The new Instagram algorithm dictates the order of the posts that users see when they’re scrolling through their feed.
Based on specific signals, it prioritizes posts, pushing the most relevant ones towards the top and giving them the most visibility, while other content ends up being placed further down in one’s feed.
To grow your Instagram followers, you must know how to make the Instagram algorithm work for you.
How To Make the Algorithm Work For You
Gaining a massive following on Instagram doesn’t come easy that’s why we’ve decided to share some tips to help you grow your IG business page in terms of following and engagements.
4 Instagram Engagement Tips for Small Businesses
- Post Consistently
- Use the Right Hashtags
- Share User-Generated Content
- Pay Attention to Page Analytics
When it comes to Instagram, consistency is everything. Posting content on your page frequently makes it easier for you to get engagements and followers – simply put, the more you post, the more likes and followers you get.
Posting consistently doesn’t mean you have to post at every time. Find out the best time to post and then, create a social media content calendar to help you manage your posts to get the best results for your business.
You can also leverage other content types on Instagram for traction. Live videos, reels, and Instagram stories are new and effective channels that help you to engage your audience with exciting content. In fact, 57% of brands believe that IG stories have been “Somewhat effective” or “Very effective” as a part of their social media strategy.
Use the Right Hashtags
Hashtags are huge engagement boosters on Instagram as they help you to include your content in relevant IG niches thus, making it easier for your content to be seen. In fact, people can now follow different hashtags on Instagram just as they follow pages. Cool right?
The right hashtags can expose your content to a large and targeted audience; that is, persons who find your content relevant. You can use up to 30 hashtags in a single IG post; however, they must be relevant to your content.
Share User-Generated Content
User-generated content is the content that you get from your customers. Sharing this type of content helps you to generate organic engagement, get leads and conversions and even improves your online presence.
Encourage your customers to share content on their personal Instagram pages using specific hashtags – it can be content bothering on their everyday lives or showing how your product or service fits into their habits and behaviours. Repost this content on your page and don’t forget to tag the original creator.
Pay Attention to Page Analytics
At the end of everything, look at your numbers; that is, pay attention to your page analytics. Instagram provides analytics for every post and this helps you to measure engagements and find out the kind of content that your followers want to see.
Here is a step-by-step guide on how to find Instagram insights for your page:
- In the Instagram app, tap on your profile.
- Click the “lists” icon on the top right corner of your profile page.
- Tap on the Instagram Insights (bar chart) icon
- Scroll down to the “Posts” section and tap on “See more”.
In the page insights section, you can access different important data for your content like post reach, number of impressions, and the like.
Without any doubt, Instagram is a gold mine for businesses; whether small or large-scale. To make the most out of it, however, you must understand the algorithm and know how to make it work for you.
With the right IG hack, you would grow your Instagram followers, organically, and get them to buy from you.
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