Let’s be honest — almost every business in Nigeria today has a website. But how many of those websites actually do anything?
Most look decent enough. Some even have all the “necessary” pages: Home, About, Services, Contact. Yet, they sit there collecting digital dust — no leads, no sales, no inquiries.
If this sounds familiar, don’t worry. You’re not alone — and it’s fixable. Let’s break down why most Nigerian businesses don’t get results from their websites, and how to turn yours into a client-generating machine.
1. The “Online Brochure” Mindset
Many businesses treat their website like a digital poster. It’s all about showing information rather than creating interaction.
Your website shouldn’t just tell people what you do — it should guide them to take action. Whether that’s booking a consultation, signing up for a newsletter, or making a purchase.
Fix:
Add clear, action-driven buttons (“Book a Free Consultation”, “Get a Quote Now”, “Shop Now”).
Place your main call-to-action on multiple parts of your homepage, not just at the bottom.
Write your copy as if you’re speaking directly to a potential client who needs help now.
2. Poor Mobile Experience
Over 80% of Nigerian web visitors browse on mobile, yet many business websites are still designed primarily for desktop.
A slow, unresponsive, or hard-to-navigate site on mobile is a guaranteed bounce.
Fix:
Make mobile responsiveness a top priority, not an afterthought.
Test your site on different phones and browsers.
Compress images and optimize loading speed (use tools like Google PageSpeed Insights).
At Pheegoh, we always design mobile-first — because that’s where your customers are.
3. No Clear Value Proposition
“We offer quality services at affordable prices.”
That line could belong to any business. If your website doesn’t quickly communicate why you’re different, visitors won’t stick around to find out.
Fix:
In the first 5 seconds of landing on your site, your visitor should understand:
What you do
Who you serve
Why they should choose you
Use a strong headline and subtext that clearly show your unique edge.
Example:
“We help Nigerian fashion brands sell more online — with beautiful, conversion-driven websites.”
4. Lack of SEO Strategy
Having a website without SEO is like printing flyers and leaving them in your office.
Many Nigerian businesses build a website and stop there, forgetting that visibility is the real battle.
Fix:
Optimize your website for local search (e.g., “interior designer in Lagos” instead of just “interior designer”).
Write blog posts or guides that answer real customer questions.
Set up your Google Business Profile and connect it with your site.
SEO takes effort, but it pays off massively over time.
5. No Lead Capture System
Not everyone who visits your site is ready to buy — but that doesn’t mean you should let them go.
If you’re not collecting leads, you’re leaving money on the table.
Fix:
Add a lead magnet (e.g., a free guide, checklist, or quote form).
Use popups or embedded forms to collect emails.
Connect your website to an email marketing tool for follow-ups.
Even a simple “Get a free website audit” form can bring in high-quality leads.
6. No Ongoing Updates or Tracking
A website isn’t a “set it and forget it” project. You need to track what’s working and what’s not.
Fix:
Install Google Analytics and Search Console to track visitor behavior.
Regularly update your content, especially your blog and portfolio.
Monitor page performance and adjust your strategy accordingly.
At Pheegoh, we include performance tracking in our web design plans — so you don’t just have a website, you understand it.
Conclusion
Your website should be more than an online business card — it should be your best salesperson.
If it’s not bringing in leads or customers, it’s time for a redesign and a strategy that focuses on results, not just looks.
And that’s exactly what we do at Pheegoh — we build websites that attract, engage, and convert.