The internet impacts every area of our lives. We use it for socializing, entertainment, working, and research. We also use it to shop. E-Commerce websites facilitate online transactions of goods and services through means of the transfer of information and funds over the Internet (just like Jumia, Konga and co). In the early days, e-commerce was done partially through emails and phone calls. Now, with a single website, anything and everything that a transaction needs, can be executed online.
There’s now a generation of adults who have only known a world where the internet exists, and as they, and the generations that follow, spend more money, ecommerce will continue to grow.
How E-Commerce websites work
E-Commerce websites function just like a physical retail store. The only difference is that the brick-and-mortar store is being replaced with an online “process”. On an e-commerce website, a call-to-action button is placed near each product for the convenience of the customers. If they feel like buying a product, they can simply click on the button and make the payment. Customers will be required to place their orders by filling a form which contains details relevant to the successful delivery of the product purchased. Then they can either pay through direct bank transfer or a payment gateway such as Paypal, Paystack, flutterwave etc. You may also enable the option of COD (Cash on Delivery) to particular locations as you wish.
Ecommerce sites helps your business to reach new markets and gain resilience by selling if you’re just starting and you don’t have an office/shop, or if your brick-and-mortar stores have to close down. An ecommerce site can give you a worldwide market and brand recognition before you even open a physical store.
Starting a dedicated ecommerce website gives you the ability to control every aspect of your customer experience, from branding to shipping and customer service. You can choose to build it yourself or go with a developer, but either way, knowing about the process can help you make informed choices, so you get a website that’s optimized for selling your products.
Why Do you need an Ecommerce Website Though?
You simply need an e-commerce website for the following reasons:
- It strengthens your brand. Your customers will remember your brand (unlike when you’re selling on a marketplace like Jumia, Konga or Jiji)
- Acquire new markets/audience that you can’t reach with your shop/office
- Create a unique shopping experience. You’re able to add testimonials, introduce live chat for customer support, offer related services, and even build a community of loyal customers.
How to Build an Ecommerce Website Step-by-Step
Building an ecommerce website is now super easy. There are now ecommerce solutions that do most of the work for you, but you still need to understand what’s offered and what your site needs. If you do enough research, you can make decisions that lead to a magnificent site that grows and evolves with you in the years to come.
- Select your perfect ecommerce platform.
- Purchase a domain name.
- Find a developer.
- Pick your ecommerce theme.
- Customize your ecommerce template.
- Add your products.
- Set up payment options.
- Sort out your shipping settings.
- Preview, test… and publish your online store.
Building Your Ecommerce Website The Easy Way
Assuming you don’t have the luxury of time to follow the above list, ecommerce solutions such as Storexy is by far the easiest way to build an ecommerce website. Everything you need has been pre-coded so all you need to do is replace the demo data with yours.
They’ll literally do everything for you – design your banners, upload your details, setup your customised emails, integrate your payment settings etc. Just imagine hiring a personal developer and graphics team to setup your website for you, for a ridiculously low fee. You also have the option to buy out your template once and for all or pay for subscription for them to manage the website for you.
97 percent of consumers search for products and services online. Not having an ecommerce website means you’re not being found by nearly 2 billion digital customers worldwide. Your customers are online, so should you.