In this article, we will answer the question: “What type of email should I send to my clients?” This is very important for small businesses; especially in Nigeria.

Engaging your audience regularly with emails is an important way of building a community for your small business. It is not enough to send out emails, you must share the right type of information that offers value for your business and clients. In this article, we will share 4 types of emails you should prioritise as a small business in Nigeria. 

4 Types of Emails You Need to Send as a Small Business

1. Welcome Email
2. Informational Emails
3. Product Emails
4. Lead-Generation Emails

Welcome Email 

After a new subscriber signs up on your website to receive updates from your business, the first thing you should send them is a welcome email. This email should, first of all, thank them for subscribing to your content. Next, let them know the kind of content they’ll be getting from you. 

You can set up an automatic welcome email using your preferred newsletter service. This way, you don’t have to bother about sending emails manually whenever someone signs up. Don’t forget to include links to some amazing product offers for new subscribers in your email.

News and Updates

Keep your email list up to speed with news and updates about your business, product and industry. This way, you can provide value for your customers and make them feel connected to your brand. 

For instance, if you’re launching a new product or celebrating a business milestone, you can send out an email to inform your audience about this development. Emails that bother on news and updates are called information emails. 

Product and Promotional Email

This type of email is sales-focused; that is, it is targeted at helping you make sales for your business. While you don’t want to be too salesy, you’ll also want to share promotions for your products regularly.

You can also share discounts and promotions for your community. Avoid spamming your list with too many product and promotional emails. In fact, you should only send out these types of emails when you have a new product or a special deal for your audience. 

Lead-Generation Email

Lead-nurturing emails are very important and specific. It takes a lot of time and effort to take a lead and move people through the entire sales cycle. You must take care to craft the right kind of email that clearly communicates the value of your product. This email should also prompt leads to make a purchase. 

Your lead-generation email should be short and packed with content-rich information. It should also include a clear call to action – one call to action that is central to your message is most ideal for this type of email. 

Final Words…

Now you know the kind of emails you should send out to your customers as a small business. To find out more about email marketing, read this article.